Zara Kids – Fall Winter 2010 Collection

Yes, autumn is coming sooner than we would like it too. The good thing is that companies refresh their collection and bring something new for us.

Zara launched the new children collection for Fall Winter 2010 with a fresh revigorating look. Their clothes are absolutely fabulous .

For girls, my favourite collection is the Brown&Pink collection, very chique and romantique. It has a lot of laces, fine embroidery and beautiful flower prints defined by a golden touch. You can also find fabrics like jeans, that add more color to the collection.

For boys, the must have look is from The English collection. Very Oxford like, with touches of red and blue, this is for more sophisticated boys with a certain charm and elegance. Lots of prints and embroidery elements that complement the clothes. The base color is grey and all tones of grey.

The babies fall winter collection has never been more beautiful. My favourites, The Golden look for little girls, with soft fabrics, lurex, embroideries and fine details, and for little boys, the Worker look, with thick flannels and cute hats and shirts with checks.

Go on www.zara.com and discover their collection. You can’t miss it!

United Colors of Benetton – S/S 2010 for children

United Colors of Benetton belongs to the Benetton Group from Italy and is now present in over 120 countries. Their collections are always fashionable and appealing to all women, men and children and are always a delight to discover.

The brand has taken a great interest in childrenswear over the last years and has developed a fashion industry for this segment starting with pregnant women and babies to 12 years old children. 

Mamma is a beautiful collection for pregnant women in the spring/summer time of 2010.

Women will find this to be a very soft and colorful collection that is comfortable and fashionable at the same time. Beautiful flower prints and white clean cuts in dresses and shirts are ment to show the full beauty of future moms and make them feel precious.

The collection says no to highheels. The purpose is to make the woman comfortable and light. We find easy to wear sandals and balerina shoes to complete the beautiful outfits from Benetton.

Baby is a fun collection for the youngest ones. Colourful clothes and lots of graphics and prints for the little ones. Little baby girls also get to experiment with floral prints and crawl into the world of fashion from day one.

From cotton dresses to sporty polo t-shirts and denim rompers, baby Benetton covers sizes from 0 to 1 year olds and welcomes baby into the world with a bright start.

And then they start walking! For little children 1 year old to 5 years old, the Toddler Collection focuses on what kids love to do most. And that is play!

Benetton created a line that is fun and playful but also practic and comfortable for children. Bright colours and glitter prints for girls and sweatshirts with prints and lots of graphics for your baby champion that dreams to be a sportsman.

Denim is always a good choice to combain with clothes in this collection as it’s always fun to wear and let’s face it, it’s one of the few materials that can survive the long run while your child grows up playing every day.

Kid&Tween Collection comes to cover clothing for children ages 6-12 years old.

Little girls get to discover their romantic sides with Audrey Hepburn’s stylish looks while little boys get cool with sport like looks and atittude. This collection is full of colours and offers clothes also for special occasions.

Either elegant or casual, the Benetton proposal for children’s clothing in Spring/Summer 2010 is worth taking a look at and discovering their view of fashion for kids.

Chloe Kids – Spring Summer 2010 Collection

Chloe is a famous european brand from Paris dating back to 1952. Their identity as a brand is easily resumed in “modern luxury with a French spirit” and the clothes they design are for modern, romantic and feminine little girls form 1 month to 14 years.  I fell inlove with the new spring-summer collection for 2010 just from the two pictures in the Chloe lookbook.

The beautiful fabrics and pastel colours give the clothes the elegance that the brand has promoted in adult wear as well. Their dresses are breath taking, made by silk or linen.They also promote denim shorts for the new season, that look adorable in any combination with shirts or t-shirts.

Check out their lookbook for Spring Summer 2010. It’s definetly worth it.

As always, enjoy!

Hugo Boss Kidswear 2010


Hugo Boss is a famous clothing line that launched the first collection for kids, just last year, for the spring-summer 2009 season. The clothing line for children start from age 4 to 16 for boys and girls.
I admire that Hugo Boss is not afraid to use black for children’s clothes proeminently in it’s collections. It makes it fun to wear and the combination of models and fabrics eliminate the sobriety in children’s clothes that parents often avoid.
The Spring/Summer 2010 collection for children is made in collaboration with the French Licensing Partener C.W.F. (Children WorldWide Fashion) and has two lines for girls and four lines for boys (we all know Hugo Boss is more renowned for being a menswear brand anyway).
Girls can choose out of the Premium Line or the Fashion Line. The Premium Line has an elegant and sophisticated look, streight down from the runway. It’s elegance and rafinement stands in the power of details, slim-fitting cuts and clean lines. The Fashion Line mixes the elegance with the casual. Neutral colours and bright ones are mixed together in products made of a combination of cotton, linen and lyocell. A more personal touch can be seen in products with the BOSS monogram.
Boy, oh boy! Four proposals are made for boys in the spring summer 2010 collection.
The Premium Line is simply elegant. The look is as modern as it is inspired by old school glamour. Here’s where black and it’s derivates play important roles once more definying Hugo Boss style.Wool, woven cotton or cotton twill, from knitwear to satin lycra adapted fit jeans, with a perfect touch of blue. What more can you ask for?
Another proposal is the Fashion Line. This is fresh, casual, modern. Style comes on the wings of music. We can see prints inspired by the musical industry, powerful messages on t-shirts combined with bermudas. Here, black comes in the company of grey, white, neutral tones and a jungle green.
Boys also have the Lifestyle Line. Taking fashion from the runway down to the streets. Best materials combined with a sporty look make this a more playful look. Once again, orange plays an important role and we can definetly put the center of attention on brown leather jackets.Washed slim or loose jeans complete the outfit with t-shirts with all kind of interesting image prints.
Sport HighTech Line is for the more active and bold.Car racing, golf and sailing are key motives for this line. Fresh yellow brightens up the clothes ruled once more by black and gray. This collection says energy and nothing say energy more than children.
Check out their men and women collections as well. You can definetly see the inspiration there and congratulate Hugo Boss for being able to miniature clothes and addapt them to children’s world.

Another succesful CPM edition – Kids Fashion in Moscow

CPM stands for Collection Premiere Moscow, an international fashion fair that plays the role of the  most important industry platform for the eastern european market. Last week took place the 14th edition of CPM and its impressive number of exhibitors and visitors confirm its success. This edition was organized by traditional segmens -womenswear, menswear, childrenswear, body- and beachwear, leather- and furs, accessories, wedding- and special segments for the February edition- young fashion, lingerie, kids, premium, premium accessories, shoes and store concept.

The CPM Kids segment hosted about 80 participants from the international market for children products. The main attraction of the event was once again the kids catwalk. Mayoral, Bóboli, Airfield, Baldini, Ferrari Junior, Byblos Miniclub, Christina Effe Kids are just some of the big brands that gave us a preview of the Fall-Winter Collection for Kids 2010-2011.

Until they upload pictures and videos from the February 2010 event, i will let you enjoy the last edition’s show that presents the upcoming spring summer 2010 collections.

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